
At the end of September, Atex took part in AInnovación 2025 in Madrid—one of Europe’s most important gatherings on AI in media and newsroom technology, organized by CMS MAG.
The event was a vibrant hub for networking, discovery, and collaboration. For Atex, it was the perfect stage to showcase MyType, our AI-powered CMS built to help newsrooms work smarter, faster, and more effectively.
The Concept of “Fluid Media”
During our presentation, we introduced the idea of fluid media—content that no longer lives in fixed formats but flows across platforms, channels, and user contexts.
The same flexibility applies to newsrooms, where workflows are becoming increasingly collaborative and dynamic. This vision is at the heart of MyType, our next-generation AI-powered CMS.
Unlike traditional platforms, MyType supports the entire editorial value chain:
- Story discovery
- Content creation
- Multichannel publishing
- Monetization
It’s more than software—it’s a newsroom partner designed to make editorial work more efficient, intuitive, and future-ready.
Key Trends in AI-Powered Newsroom Technology
Attending AInnovación 2025 was also a chance to learn from industry peers and validate that MyType is fully aligned with the latest newsroom innovations. Three trends stood out:
1. AI-Powered News Discovery
New tools are leveraging AI to scan massive streams of data—from social media to public databases—to identify potential stories. At Atex, we take this further by ensuring journalists get relevant, high-quality leads using advanced recommendation algorithms within our AI-powered CMS.
2. Moving Beyond Passive CMS Platforms
A CMS can no longer just be a publishing tool. It must actively enhance editorial workflows. That’s where MyType stands apart—we’ve refined usability and user experience so journalists have an AI-powered CMS that is both powerful and easy to use.
3. Integrated Tools for Faster Content Production
The future of newsroom CMS lies in integration. Features like transcription are now essential for speed and accuracy. With MyType, these tools are built-in and AI-enhanced, supported by a simplified dashboard for seamless use.
Looking Ahead: The Future of AI-Powered CMS
AInnovación 2025 confirmed a growing truth: newsroom technology will be led by AI-powered CMS platforms that are intelligent, adaptive, and user-friendly. Seeing MyType recognized among this new generation of solutions was a rewarding milestone for us.
Events like this remind us that innovation in journalism is collaborative. Together—media companies, technology providers, and AI experts—we’re building the foundation for a more agile and impactful news ecosystem.
Discover MyType: The AI-Powered CMS for Modern Newsrooms
MyType is more than a CMS—it’s an AI-powered CMS designed to support your newsroom at every stage, from story discovery to publishing and monetization.
👉 Ready to experience how MyType can transform your newsroom? Book a demo today!


